{"id":5762,"date":"2022-10-18T13:18:56","date_gmt":"2022-10-18T13:18:56","guid":{"rendered":"https:\/\/rentalsunited.spfr.co\/?p=5762"},"modified":"2026-07-20T08:55:20","modified_gmt":"2026-07-20T08:55:20","slug":"vacation-rental-conference-takeaways","status":"publish","type":"post","link":"https:\/\/www.rentalsunited.com\/es\/blog\/vacation-rental-conference-takeaways\/","title":{"rendered":"Our Takeaways From This Year\u2019s Vacation Rental Conferences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The past few months have been an exciting time of travelling and networking for the Rentals United team. After two years of uncertainty in the events world, we are so happy to have been able to return to our favourite <a href=\"https:\/\/rentalsunited.com\/blog\/top-vacation-rental-industry-events-to-attend-in-2023\/\">vacation rental events<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the Short Stay Summit to Scale Rentals, DARM, Streamline Summit, Guesty Val and more, we hopped around the world to meet our partners, customers and other industry leaders in person. As always, we learned a lot from the discussions we had and the talks we attended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Had to skip some of the events this year? Don\u2019t worry. Here\u2019s our summary of the <strong>most common themes talked about at this year\u2019s vacation rental conferences<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/info.rentalsunited.com\/thesquiggle\"><img decoding=\"async\" width=\"1400\" height=\"134\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2022\/05\/banner_signature-the-squiggle-mag_02.png\" alt=\"\" class=\"wp-image-22795\" srcset=\"https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2022\/05\/banner_signature-the-squiggle-mag_02.png 1400w, https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2022\/05\/banner_signature-the-squiggle-mag_02-300x29.png 300w, https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2022\/05\/banner_signature-the-squiggle-mag_02-1024x98.png 1024w, https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2022\/05\/banner_signature-the-squiggle-mag_02-768x74.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 31px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consolidation-continues-to-reshape-the-industry\">Consolidation continues to reshape the industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a few years now, consolidation in the <a href=\"https:\/\/rentalsunited.com\/blog\/vacation-rental-industry-predictions-2022\/\">vacation rental industry<\/a> has been underway \u2013 and it has only accelerated since the pandemic.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"property-management-companies\">Property management companies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Well-funded property management companies backed by venture capital or private equity are gobbling up smaller players and inching closer to creating monopoly markets day by day. For example, the UK holiday rental market is almost completely dominated by \u201cThe Big Three\u201d: Travel Chapter, Sykes and Awaze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The implications of this are manifold. From the perspective of the companies carrying out the acquisitions, rapid growth comes with at least two major headaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One is the challenge of <strong>integrating the different technologies <\/strong>the acquired companies use. Property managers often have long-standing contracts with software providers that they can\u2019t get out of for several months. As a result, the parent company has to manage multiple different systems across one organisation, which is an operational nightmare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other big challenge is providing customer service at scale and <strong>maintaining customer satisfaction<\/strong>. While an SMB may have been able to provide personalised attention to all its customers, a large company may have to resort to more \u201cfaceless\u201d interactions that could impact the customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consequently, large property managers may even lose guests to smaller, independent companies that are better equipped to provide one-to-one customer relationship management. For smaller, independent property managers, this could be a huge opportunity to gain new customers. However, they will face challenges as they compete against large operators with big marketing budgets.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full size-large\"><img decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2023\/03\/Rentals-United-at-Short-Stay-Summit-600x450-1.jpg\" alt=\"\" class=\"wp-image-25573\" srcset=\"https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2023\/03\/Rentals-United-at-Short-Stay-Summit-600x450-1.jpg 600w, https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2023\/03\/Rentals-United-at-Short-Stay-Summit-600x450-1-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">The Rentals United team at the Short Stay Summit in London<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"software-companies\">Software companies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Property managers are not the only ones who see an opportunity in growing through M&amp;As. As you may have seen in our roundup of the latest <a href=\"https:\/\/rentalsunited.com\/blog\/vacation-rental-ma-investment-deals\/\">vacation rental mergers and acquisitions<\/a>, <strong>software companies are also rolling up competitors<\/strong> and companies that provide adjacent technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Guesty just <a href=\"https:\/\/www.phocuswire.com\/guesty-acquires-two-hospitality-software-companies\" target=\"_blank\" rel=\"noreferrer noopener\">announced the acquisition<\/a> of two property management software companies, Kigo and HiRUM, two weeks after <a href=\"https:\/\/www.phocuswire.com\/guesty-expands-hotel-offerings-with-acquisition-of-yieldplanet\" target=\"_blank\" rel=\"noreferrer noopener\">acquiring<\/a> the hotel revenue management system YieldPlanet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a company like Guesty, such a move means being able to diversify its product offering, expand its reach and serve multiple category segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the end user, less fragmentation in the software industry should ultimately mean <strong>more innovation, faster product development and better customer satisfaction<\/strong>, as well-funded industry-leading companies are able to put more resources and financial investment into achieving these goals.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"new-technology-trends-are-emerging\">New technology trends are emerging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, using technology to manage your vacation rental business is not optional anymore. <strong>Software systems help property managers focus on growth<\/strong> rather than spending all their time and energy on operations. They also help to cut costs and provide a reliable way of tracking metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, even the smallest operators have adopted at least some sort of automation solution, usually an all-in-one software that covers all their needs.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"all-in-one-vs-specialised-software\">All-in-one vs specialised software<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">However, as a business grows, it\u2019s important to understand <strong>the importance of using specialised tools<\/strong> based on the company\u2019s specific needs, such as a <a href=\"https:\/\/rentalsunited.com\/vacation-rental-channel-manager\/\">channel manager<\/a>, PMS, revenue management system or home automation platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software providers are increasingly working together to provide property managers with a smoother experience when using various systems, either through white labelling or software integrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, PMS providers often partner with specialised channel managers to provide their customers with high-quality, reliable API connections to not just the big OTAs but a variety of niche and regional booking sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We believe that for growing property management companies, a PMS integrated with a specialised channel manager makes up the ultimate tech stack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of synergy allows both providers to focus on what they do best: the PMS takes care of all operational tasks while the channel manager automates distribution. Both save you lots of time spent on repetitive tasks so you can <strong>focus on<\/strong><br>\n<strong>other areas of your business that need your attention<\/strong>, like growth and customer satisfaction.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full size-large\"><img decoding=\"async\" width=\"600\" height=\"460\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2023\/03\/Rentals-United-Shortyz-1-600x460-1-6.jpg\" alt=\"\" class=\"wp-image-25602\" srcset=\"https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2023\/03\/Rentals-United-Shortyz-1-600x460-1-6.jpg 600w, https:\/\/www.rentalsunited.com\/wp-content\/uploads\/2023\/03\/Rentals-United-Shortyz-1-600x460-1-6-300x230.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">The award winners at The Shortyz 2022 in London, including James Burrows, CEO of Rentals United, winner of the Award for Best Channel Manager.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dynamic-pricing-and-revenue-management\">Dynamic pricing and revenue management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rentalsunited.com\/blog\/best-vacation-rental-dynamic-pricing-tools\/\">Dynamic pricing tools<\/a> and revenue management systems have been available to property managers for years and are widely adopted across the vacation rental industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, while we\u2019ve come a long way in <strong>understanding how data can help us make informed <a href=\"https:\/\/rentalsunited.com\/blog\/revenue-management-predictions\/\">revenue management<\/a> decisions<\/strong>, we still have a lot to learn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We now understand that <\/strong><br>\n<a href=\"https:\/\/rentalsunited.com\/blog\/vacation-rental-revenue-management\/\"><br>\n<strong>revenue management<\/strong><br>\n<\/a><br>\n<strong> is not just about dynamic pricing<\/strong>. Flipping on the auto-pricing switch in your revenue management system is not enough to prevent you from leaving money on the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How we think about length of stays, pricing per customer profile (corporate vs leisure), content quality, specific amenities for certain markets, ordering of photos, brand positioning on channels \u2013 and the list goes on \u2013 are all part of increasing conversions and driving incremental revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, we need <strong>systems that are capable of integrating revenue management and distribution data<\/strong> so we can adjust our prices based on rich market data and portfolio performance insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know much more than we did a few years ago \u2013 and the outlook for understanding how data can help optimise our distribution and revenue strategies is bright.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"travel-fintech\">Travel fintech<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rentalsunited.com\/blog\/travel-fintech\/\">Travel fintech<\/a> is expected to grow exponentially over the next two years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the onset of Covid-19, travel disruptions are common, making travellers more protective of their funds than in pre-pandemic times. In the travel industry, <strong>fintech is improving the entire customer experience<\/strong> across the different phases of the booking process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Travel fintech includes payment facilitation and products and services designed to <strong>protect travellers\u2019 financial investments<\/strong>. It\u2019s an effective response to satisfying customers\u2019 desire for greater security around their investments in trips, transport and accommodation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More and more channels are hopping on board the fintech train. For example, <a href=\"https:\/\/rentalsunited.com\/vacation-rental-services\/hopper-homes\/\">Hopper Homes<\/a> is planning to add fintech products to their vacation rental offering soon. <a href=\"https:\/\/rentalsunited.com\/vacation-rental-services\/agoda\/\">Agoda<\/a> has also opened a fintech unit to improve customer experience.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"diversifying-distribution-is-top-of-mind-for-property-managers\">Diversifying distribution is top of mind for property managers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the increasingly competitive world of vacation rentals, how to drive more bookings will always be a question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An important keyword that keeps coming up in conversations about distribution is <strong>diversification<\/strong>. How do you ensure that, instead of relying on a handful of large OTAs, you\u2019re driving bookings from a diverse range of sources?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rentals United customers can choose from more than 50 different channels to get listed on, including global OTAs, travel metasearch engines, regional booking sites and niche vacation rental marketplaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding the right combination of channels to advertise on \u2013 without spreading yourself too thin \u2013 is crucial. Rentals United can advise you on expanding your marketing mix. In fact, our best-performing property managers are listed on an average of 11 channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next to channel partnerships, <strong>another increasingly important source of revenue is direct bookings<\/strong>. Having a direct booking strategy \u2013 with your own website \u2013 in place is crucial to reducing your reliance on channels. However, the two aren\u2019t mutually exclusive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the contrary, the best way to drive revenue in 2022 and beyond is a c <strong>ombined channel marketing and direct bookings strategy<\/strong>. An obvious example of this is using channels to be discovered by and get the first booking from a specific guest, then using remarketing strategies, loyalty and referral programmes to retain that guest and drive direct bookings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, the more diverse your sources of revenue, the better your business is likely to do in the coming months and years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions about diversifying your distribution, feel free to <a href=\"https:\/\/info.rentalsunited.com\/speak-to-us-today\" target=\"_blank\" rel=\"noreferrer noopener\">contact us now<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/info.rentalsunited.com\/request\/a\/demo\/now\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2022\/05\/The_Best_Channel_Mannager_2022_600x334_orange-1.png\" alt=\"\" class=\"wp-image-21128\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Had to skip some of the big vacation rental conferences this year? Don\u2019t worry; we\u2019ve summarised the biggest takeaways for you. Here\u2019s our recap of the discussions we had with industry peers and the sessions we attended about everything from industry consolidation to emerging technologies and distribution trends.<\/p>\n","protected":false},"author":8,"featured_media":5771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40,39,35],"tags":[34],"blog-tag":[],"class_list":["post-5762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-channel-manager-news","category-operations-2","category-rentals-united","tag-vivien-magyar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/5762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/comments?post=5762"}],"version-history":[{"count":3,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/5762\/revisions"}],"predecessor-version":[{"id":45331,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/5762\/revisions\/45331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/media\/5771"}],"wp:attachment":[{"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/media?parent=5762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/categories?post=5762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/tags?post=5762"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/www.rentalsunited.com\/es\/wp-json\/wp\/v2\/blog-tag?post=5762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}